0844 4145804
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Legal Advice Bureau was looking to significantly increase personal injury claim leads volume in 2008 within the extremely competitive PI market which included big TV spenders Injurylawyers4U, National Accident Helpline, Accident Advice Helpline and Claims Direct |
| Solution | |
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Thinkmedia’s strategy was to develop a new brand ‘Claimfree’ to minimise confusion (‘legal advice’ bureau being too broad for the product) and maximise the effect of the media spend |
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A DRTV commercial was then developed with a clearer focus on type of injury claim. |
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Thinkmedia’s response analysis revealed a critical effective weight of advertising was required to not only achieve Share Of Voice but Share Of Response. This resulted in a heavy weight DRTV campaign being planned and bought by Thinkmedia in conjunction with Online Paid Search (PPC) activity |
Client Experience
Latest News/Blog
28/10/11
Thinkmedia has been appointed media buyer to Meridian Healthcare. Our first media buying activity is to support the launch of Millbrook Care Home.
05/10/11
Thinkmedia has been appointed media buying agency for NHS South Central's radio advertising. We will be media buying radio advertising for their Flu Immunisation and Choose Well campaigns starting in October.
03/03/11
We have been appointed media buying agency for Ripleys Believe It or Not!The London attraction based in Piccadilly Circus has appointed Thinkmedia its media buying agency to re-launch Ripley's as a London attraction not to be missed.
