Legal Advice Bureau was looking to significantly increase personal injury claim leads volume in 2008 within the extremely competitive PI market which included big TV spenders Injurylawyers4U, National Accident Helpline, Accident Advice Helpline and Claims Direct

Thinkmedia’s strategy was to develop a new brand ‘Claimfree’ to minimise confusion (‘legal advice’ bureau being too broad for the product) and maximise the effect of the media spend

A DRTV commercial was then developed with a clearer focus on type of injury claim.

Thinkmedia’s response analysis revealed a critical effective weight of advertising was required to not only achieve Share Of Voice but Share Of Response. This resulted in a heavy weight DRTV campaign being planned and bought by Thinkmedia in conjunction with Online Paid Search (PPC) activity