The media strategy being implemented before Thinkmedia took over in Autumn 2007 hadn’t been delivering the required lead volumes for their brand OneBill and the cost of customer acquisition was too expensive

Thinkmedia’s strategy was to propose a ‘brand response’ campaign to communicate the OneBill proposition whilst at the same time maximising response via DRTV and Digital media

This included advising on TV production creative, media planning and buying a national DRTV campaign, implementing website SEO and online ‘paid search’, plus data purchase as well as an online affiliate marketing campaign