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The media strategy being implemented before Thinkmedia took over in Autumn 2007 hadn’t been delivering the required lead volumes for their brand OneBill and the cost of customer acquisition was too expensive |
| Solution | |
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Thinkmedia’s strategy was to propose a ‘brand response’ campaign to communicate the OneBill proposition whilst at the same time maximising response via DRTV and Digital media |
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This included advising on TV production creative, media planning and buying a national DRTV campaign, implementing website SEO and online ‘paid search’, plus data purchase as well as an online affiliate marketing campaign |
28/10/11
Thinkmedia has been appointed media buyer to Meridian Healthcare. Our first media buying activity is to support the launch of Millbrook Care Home.
05/10/11
Thinkmedia has been appointed media buying agency for NHS South Central's radio advertising. We will be media buying radio advertising for their Flu Immunisation and Choose Well campaigns starting in October.
03/03/11
We have been appointed media buying agency for Ripleys Believe It or Not!The London attraction based in Piccadilly Circus has appointed Thinkmedia its media buying agency to re-launch Ripley's as a London attraction not to be missed.