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| Key Issue | |
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How to grab more share of the lucrative Christmas grocery market for Premier’s 2000 shops whilst supporting all stores evenly |
| Solution | |
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Thinkmedia’s strategy was to plan and execute a 1000 door drop ‘newspaper round’ level targeted distribution around each of the 2000 Premier stores |
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Featured a ‘multi-product and price’ leaflet |
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Analysed ACORN demographic makeup of every newspaper round in the UK and targeted best potential versus proximity around each store |
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Rounds mapped and where no coverage existed, shared and solus drops were deployed |
Client Experience
Latest News/Blog
10/02/12
Media buyer for Lesniak Swann based in Stoke. Thinkmedia are pleased to be working in partnership with this excellent marketing communications agency.
28/12/11
Media buyer appointment by Tetra Pak, the carton manufacturer. Our media buying starts immediately having succesfully pitched in partnership with Lake Creative in Hale.
