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| Key Issue | |
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How to grab more share of the lucrative Christmas grocery market for Premier’s 2000 shops whilst supporting all stores evenly |
| Solution | |
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Thinkmedia’s strategy was to plan and execute a 1000 door drop ‘newspaper round’ level targeted distribution around each of the 2000 Premier stores |
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Featured a ‘multi-product and price’ leaflet |
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Analysed ACORN demographic makeup of every newspaper round in the UK and targeted best potential versus proximity around each store |
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Rounds mapped and where no coverage existed, shared and solus drops were deployed |
Client Experience
Latest News/Blog
28/10/11
Thinkmedia has been appointed media buyer to Meridian Healthcare. Our first media buying activity is to support the launch of Millbrook Care Home.
05/10/11
Thinkmedia has been appointed media buying agency for NHS South Central's radio advertising. We will be media buying radio advertising for their Flu Immunisation and Choose Well campaigns starting in October.
03/03/11
We have been appointed media buying agency for Ripleys Believe It or Not!The London attraction based in Piccadilly Circus has appointed Thinkmedia its media buying agency to re-launch Ripley's as a London attraction not to be missed.
