Quinn Direct (now QUINN-Insurance) came to Thinkmedia to devise their 2005 media launch strategy into the UK for their car insurance service aimed at younger drivers. The question was how to create brand awareness in such a fiercely competitive market as well as how to generate their aggressive 6 month target volume policies within a restrictive cost per policy sold target.

Thinkmedia’s strategy was again a bold solution encompassing a huge domination strategy within local and regional newspapers. Half pages were deployed 3-4 times a week for the first two months of the campaign.

As no other insurance brand was using the local press medium this strategy enabled huge share of voice to be achieved as well as very high reach to be obtained quickly. This was married with a continuous visible internet presence.