Working with Stop Smoking Manchester to launch to the community of Manchester City Centre that Manchester was to become a smoke free city in

To create awareness with the people living in, working in and visiting Manchester

To inform people of the benefits of ‘Smoke Free Manchester’ - individuals and the city as a whole

Thinkmedia’s strategy was to develop an integrated campaign incorporating out of home advertising, public relations activity & direct mail

The out of home activity dominated the city for a one month launch period included 48 sheets, 6 sheets, bus advertising & bar media