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Media Buying Agency partnership
We have just started media buying on some campaigns with Fresh Group advertising agency. Our first campaign was a world cup tactical campaign featuring a pillow with built in speakers for an ipod!
The campaign featured the Sound Asleep pillow used by Wayne Rooney at the World Cup. The media buying idea was to leverage the publicity the Sound Asleep pillow received when Wayne was photographed carrying the pillow onto the airplane bound for South Africa. All the national newspapers would be featuring world cup stories so what better time to use these titles? The creative concept cleverly hinted that if the pillow is good enough for Wayne of Frank or Steven, then the Sound Asleep pillow was an ideal present for any guy on Fathers Day.
Media buying activity ran across the majority of weekend national newspapers with a 20 x 3 space size. We also included a weeks activity on news websites with Banners, Skyscrapers and MPU formats.
A great media buying campaign to work on, and we look forward to more campaigns with Fresh Group agency!
Client Experience
Latest News/Blog
28/10/11
Thinkmedia has been appointed media buyer to Meridian Healthcare. Our first media buying activity is to support the launch of Millbrook Care Home.
05/10/11
Thinkmedia has been appointed media buying agency for NHS South Central's radio advertising. We will be media buying radio advertising for their Flu Immunisation and Choose Well campaigns starting in October.
03/03/11
We have been appointed media buying agency for Ripleys Believe It or Not!The London attraction based in Piccadilly Circus has appointed Thinkmedia its media buying agency to re-launch Ripley's as a London attraction not to be missed.
