Thinkmedia is a newspaper media buying agency. We can help you plan and buy your newspaper press and insert space and if you are already a press advertiser we can help you reduce the cost of your newspaper advertising.
The cost of newspaper advertising varies according to the newspaper but price is typically related to a newspaper’s circulation. Big newspaper media buying discounts are achievable on ratecard prices.
At Thinkmedia our media buyers monitor the daily and local newspapers circulations to ensure you do not pay more than you should for your media space.
The Audit Bureau of Circulations (ABC) publishes monthly circulation figures and the National Readership Survey publishes rolling readership figures for different target audiences. NRS and Target Group Index (TGI) help us to plan and buy the most efficient combination of newspaper titles and insertions to reach your target audience.
ABC Daily Newspapers circulation figures have reduced by 3.1% (Jul– Dec 09) versus the previous year and Sunday newspapers total circulations have declined by 5.37%. Within this overall picture, there have been some noticeable losers, The Independent (-12.69%) and The Daily Mirror (-8.58%) as well as a winner, The Daily Star (+17.05%).
Overall net circulations for the daily national press are 10,732,593 (Jul-Dec 09) and 11,000,628 for the Sunday press (Jul-Dec 09).
Local Newspaper Advertising
Thinkmedia is a leading media buyer of local newspapers and no matter where in the country you want to advertise we believe we can help you buy your local press media space more effectively and for a lower price.
We use the JICREG media planning tool to select the best local newspapers for a given target market within a catchment geography.
Our years of experience buying local press media means we are able to offer advertisers fully accountable local press media plans with maximum discounts, so you get the most value out of your local press media budget.
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