Poster Media Buying

Outdoor Advertising Creates Big Brand Impact

We are UK outdoor poster media buyers covering roadside billboard and transport posters, we cover the whole UK poster marketplace. Thinkmedia is a poster advertising agency with years of experience in planning and buying posters both as a main medium and as a support for other media.

Our poster media buyers have access to the very latest poster mapping and site selection software to help you reach your target audience in the best places to build your brand impact and sales.

Our poster media buying service covers all poster sizes for roadside billboards, shopping centre and high street posters, railway posters, bus posters, underground posters, airport posters as well as ambient media.

Our outdoor media buyers are specialists in their field and have access to the latest availability and poster advertising rates. Our outdoor media volume deals ensure you get the very best prices in the market. 

Digitalisation of Poster Advertising Improves Targeting

Digital poster media buying enables better targeting of consumers since messages can be rotated at different times of day to capitalise on recency opportunities and provide better relevance of message.

Better quality digital displays and illumination have a beneficial effect on branding and advertisers using digital formats are perceived to be market innovators and forward thinking brands.

Outdoor Companies Poster Panel
Volumes (Feb 2010)

Company	4 Sheet	6 Sheet	16 Sheet	48 Sheet	96 Sheet	Other	Total
Adrenalin Advertising	0	0	0	111	0	1	112
CBS Outdoor	9,782	2,720	3,218	1,672	0	105,536	122,928
Clear Channel Outdoor	207	45,556	0	4,631	1,126	1,885	53,405
JCDecaux	0	15,930	94	8,587	948	25,977	51,536
Ocean Outdoor	0	0	0	3	31	31	65
Outdoor Plus	0	0	0	29	21	3	53
Primesight	1	9,925	0	7,385	572	42	17,925
Signature Outdoor	0	0	0	25	17	10	52
Total	9,990	74,131	3,312	22,443	2,715	133,485,	246,076

 

Outdoor Companies Share of Poster Panel
Volumes (Feb 2010)

Company	4 Sheet	6 Sheet	16 Sheet	48 Sheet	96 Sheet	Other	Total
Adrenalin Advertising	0.00%	0.00%	0.00%	0.49%	0.00%	0.00%	0.05%
CBS Outdoor	97.92%	3.67%	97.16%	7.45%	0.00%	79.06%	49.96%
Clear Channel Outdoor	2.07%	61.45%	0.00%	20.63%	41.47%	1.41%	21.70%
JCDecaux	0.00%	21.49%	2.84%	38.26%	34.92%	19.46%	20.94%
Ocean Outdoor	0.00%	0.00%	0.00%	0.01%	1.14%	0.02%	0.03%
Outdoor Plus	0.00%	0.00%	0.00%	0.13%	0.77%	0.00%	0.02%
Primesight	0.01%	13.39%	0.00%	32.91%	21.07%	0.03%	7.28%
Signature Outdoor	0.00%	0.00%	0.00%	0.11%	0.63%	0.01%	0.02%
Total	9,990	74,131	3,312	22,443	2,715	133,485	246,076

 

To find out how our poster media planning and buying services could help your business, please call today to speak to either Mark Hodkinson or Alison Hodkinson on 0844 4145804 or email info@think-media.co.uk