Media Planning

Our media planning expertise spans offline and online channels for both consumer and business audiences including: television, radio, posters, cinema, press, magazines, inserts, data and door drops, internet advertising, sponsorship, direct response media amongst others.

We use leading industry research and planning tools to develop robust and accountable strategies.

Our media planning process includes:
• Campaign evaluation and tracking
• Target audience profiling & media consumption
• Competitor media analysis
• Development of media strategy
• Identifying and costing media opportunities
• Estimating audience coverage
• Media budget allocation
• Response & sales forecasting