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alison
     
Mark Hodkinson
Media Buying & Marketing Consultant
Fellow, Institute of Direct Marketing (IDM)
 
 
Alison Hodkinson
Media Buying & Marketing Consultant

Mark and Alison Hodkinson are the principal media buyers and marketing consultants at Thinkmedia.

‘With over 40 years of media buying experience, we set up Thinkmedia in order to offer small to medium sized clients and creative agencies a better quality media buying and marketing communications consultancy service.’
Having worked for some of the biggest advertising and media buying agencies in the UK; Universal McCann, JWT, CIA amongst others, we realised that all too often media buyers responses to client briefs were repetitive and deal based. In many cases this suited the media agency but was really at the expense of individual client’s business objectives! 

So our philosophy from day one has been very focused on client service and putting integrity, flair and creativity back into the media buying process, meaning we are able to create better thought through media plans that create a deeper connection with the target market and greater sales response from client’s media budgets.

Whilst we both agree with leveraging media volumes to obtain the very best media buying prices for our clients, we firmly believe that media planning should be highly tailored around our client’s business objectives rather than a need to hit an agency volume deal!

Our more intelligent media thinking gives our clients the upmost competitive advantage and helps them grow their volume sales and share of market without increasing their media spend.

Career Resumes

Mark Hodkinson
  - 2001: Managing Director,Thinkmedia
  - 1998: Director, Universal McCann UK Network
  - 1998: Director, Universal McCann UK Network
  - 1994: Board Director, McCann-Erickson
  - 1993: Media Director, McCann-Erickson
  - 1990: Media Group Head, McCann-Erickson
  - 1989: Media Manager, BCMB
  - 1987: Media Buyer, JWT

Media buying experience: Peugeot, Next, MBNA, M&S Financial Services, Magnet Kitchens, Sharps Bedrooms, QUINN Insurance, Limelight Bedrooms, British Gas, JD Williams, GUS Home Shopping, Moneyway, Vernons Pools, Axa Insurance, Gregory Pennington Debt Management, Royal London Watches, Legal Advice Bureau, Personal Debt Helpline, Thomson Holidays, Teacher Training Agency, DfES, Sharps Bedrooms, Kitchens Direct, Portland Conservatories, Intercasino, Kwiksave, Pilkingtons Insulation, Brick Development Association, CT2, How About Africa, Yes Telecoms, Thus, National Guarantee PLC, Cash Generator

Alison Hodkinson
  - 2002: Director, Thinkmedia
  - 1998: Media Group Head, Universal McCann Manchester
  - 1997: Media Manager, Stowe Bowden Wilson
  - 1994: Sales Group Head, AMRA (regional press planning/sales)
  - 1993: Account Manager, Portland Outdoor (poster media planning/sales)
  - 1992: Media manager, Media Edge CIA
  - 1988: Media Buyer, JWT


Media buying experience London Eye, London Aquarium, Beaverbrooks, System One Travel Cards, Swinton Insurance, Next, CO-OP, National Tyres & Autocare, Strachan Bedrooms, Wimpey Homes, Coventry Building Society, MBNA Affinity Cards, Wilkinson, Manchester Evening news, Visit Blackpool, Family Hampers, Three Counties,Stop Smoking Manchester, Twyford, Maytag, Eastern Airways, Flystar Astraeus.
At Thinkmedia, we ‘roll our sleeves up and get stuck in’ to make your campaigns a great success, we are a forward thinking company that outsources and collaborates with some of the very best media research, creative and production agencies in the UK to create a tailored team environment, all working with our client’s best interests at heart. 

We approach everything we do with enthusiasm and are happy to work with all clients, regardless of size or type and believe our knowledge and expertise can benefit your business.

To find out how we can help your business, please call today to speak to either Mark Hodkinson or Alison Hodkinson on 0844 4145804 or email info@think-media.co.uk